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Description
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Details
This book presents a clear view on commercial diplomacy and defines trade missions as a firm internationalization learning experience. It outlines that trade mission's preparation, programme, and follow up, are key to making trade missions work. This book presents a research informed three-staged model of a trade mission and presents in detail how a real life trade mission was organized along this model.
This example should inform and inspire organizers of trade missions. The book also aims to revamp and innovate trade mission research, and will therefore be a useful source for new trade mission research for international business scholars.
Kindle Book
- Release date: December 10, 2018
OverDrive Read
- ISBN: 9781787148994
- Release date: December 10, 2018
EPUB ebook
- ISBN: 9781787148994
- File size: 2341 KB
- Release date: December 10, 2018
Formats
Kindle Book
OverDrive Read
EPUB ebook
subjects
Languages
English